Last fall, gear retailer REI made headlines when it announced that it would close all of its brick and mortar stores, as well as online shop, on the biggest shopping day of the year – Black Friday. Instead of chasing the almighty dollar on a day that should be about spending time with your family, the company elected to give all of its employees the day off, and encourage them – as well as the rest of us – to head outside for an adventure. They even used the hashtag #OptOutside to promote the movement, which was adopted by several other outdoor brands like Outdoor Research as well.
Yesterday, REI announced that it will again be closed on Black Friday, and that it is encouraging its employees and customers to skip the crazy shopping madness that is typical for the day, and instead head outside to enjoy some time with nature. That means that on November 25 all 149 REI stores will be closed, and the company's more than 12,000 employees will be free to spend time with friends and family, as well as pursue their favorite outdoor adventures.
In addition to that, over 275 national and local organizations are joining in on the fun this year as well. Those entities will also be encouraging their communities to #OptOutside on Black Friday too, as this movement seems to be picking up even more steam heading into its second year.
REI has also launched an activity finder on the #OptOutside website to help you find organized events, and other things to do, on November 25. That search engine lists local hikes, trail running outings, organized mountain bike rides, climbing excursions, skiing trips, and more. If you're at a loss for things to do where you live, this will surely help.
Obviously REI received a ton of publicity for its decision to close its doors on Black Friday last year. The company more than made up the revenue it would have made on that day with the exposure it received with the #OptOutside campaign. But it would be easy to dismiss this as just a marketing scheme if I hadn't met some of the representatives of the company a few weeks back. It is clear that the gear retailer genuinely cares about helping its staff, members, and customers to get outside and enjoy their time in nature, and while #OptOutside has been a good marketing campaign, the people who run the company definitely believe in the message they are sharing too. You don't find that in too many companies these days, and it is refreshing to say the least.
This attitude also makes it easy to want to support REI too. Which is exactly what I'll be doing on November 25. Hopefully you will too.
Fall is here, which means cooler weather and unpredictable conditions that can make it much more challenging to know how to dress for our favorite outdoor activities. On some days you need a jacket, and on others you don't. And then of course there are those times when unexpected rain showers strike, making you wish you had brought a jacket with you even though you didn't think it was needed. That's exactly where the new StashJack from Altra comes in handy. It is a super lightweight option that has been so well designed that you won't ever have to decide whether or not you should bring it on your adventures.
A quick look at the technical specs for the StashJack provides some insights into why it is such a nice piece of kit. For example, it weighs just 3.3 ounces (93.5 grams), provides protection from both wind and rain, and it features a loose, tapered fit that gives your body room to move while taking part in fast-paced activities. It also includes some reflective highlights to help keep the wearer more visible in low conditions, and it is made with trimmed and flat locked seams that make it more comfortable to wear.
But, that is really just the beginning. Because what makes the StashJack so special is its ability to be stuffed into a tiny carrying pouch that comes complete with a built-in adjustable belt. This gives you the ability to wear the jacket around your waist until you truly need it, at which time it can be deployed in a matter of seconds without ever having the need to stop moving at all. The jacket even features an open back that is designed to wrap around your pack so you won't even have to remove it to put the jacket on.
This clever design comes our way from the team at Altra, a company focused on making excellent products for runners and hikers. Already this year I have reviewed both their Superior 2.0 trail running shoes and Lone Peak 3.0 hiking boots. In both cases, I came away very impressed with how comfortable and well made those products are. The StashJack doesn't disappoint in anyway either, only further increasing my confidence in Altra gear.
I've worn the StashJack on several runs this fall when I thought there was a chance of rain. On a couple of those occasions I managed to put in my milage before the bad weather set in, which normally would have annoyed me since I had brought a jacket along for no reason. But in this case, the StashJack attached securely to my waist, and because it is so lightweight, I pretty much forgot that it was even there. The included belt kept the jacket from bouncing around while I moved and it did nothing to impede my natural running movements.
On a couple of other occasions dark clouds did decide to open up and drop some rain on me while I ran. It was at those times that I was very happy to have this jacket along for the ride. I was able to quickly and easily pull it out of its stash pouch and put it on, taking just a few seconds to wrap myself in lightweight protection from the elements. This allowed me to happily continue with my workout without getting soaked to the bone.
It should be pointed out that the StashJack is made to be wind and water resistant, which means in more severe storms it can soak through, and heavy winds will still bring a chill to your body. But considering the fact that it weighs just 3.3 ounces, it performs quite well, even in those more demanding situations.
You don't have to be a runner to appreciate what the StashJack brings to the table. Hikers will certainly find this an appealing product as well. It's combination of convenience and svelte design make it a great choice for travel too, allowing you to wear it where ever you go, and instantly have a light jacket that you can pull on at a moments notice.
Priced at $130, the StashJack is more expensive than many will probably want to pay. But it is surprisingly durable for its size and packs in a high level of performance. If you're a daily runner (like me), you'll find this is a jacket you'll want to own. Having it in your gear closet for other occasions, like going on a day hike or traveling to a foreign city where rain is in the forecast, extends its value beyond just my regular workouts. Yes, it is possible to find a rain jacket at lower price, but you'll be hard pressed to find one that offers such versatility as well. For me, that makes the asking price well worth it.
Get one for yourself at Altra.com. And don't forget to grab one for the runner on your holiday shopping list too.
A quick look at the technical specs for the StashJack provides some insights into why it is such a nice piece of kit. For example, it weighs just 3.3 ounces (93.5 grams), provides protection from both wind and rain, and it features a loose, tapered fit that gives your body room to move while taking part in fast-paced activities. It also includes some reflective highlights to help keep the wearer more visible in low conditions, and it is made with trimmed and flat locked seams that make it more comfortable to wear.
But, that is really just the beginning. Because what makes the StashJack so special is its ability to be stuffed into a tiny carrying pouch that comes complete with a built-in adjustable belt. This gives you the ability to wear the jacket around your waist until you truly need it, at which time it can be deployed in a matter of seconds without ever having the need to stop moving at all. The jacket even features an open back that is designed to wrap around your pack so you won't even have to remove it to put the jacket on.
This clever design comes our way from the team at Altra, a company focused on making excellent products for runners and hikers. Already this year I have reviewed both their Superior 2.0 trail running shoes and Lone Peak 3.0 hiking boots. In both cases, I came away very impressed with how comfortable and well made those products are. The StashJack doesn't disappoint in anyway either, only further increasing my confidence in Altra gear.
I've worn the StashJack on several runs this fall when I thought there was a chance of rain. On a couple of those occasions I managed to put in my milage before the bad weather set in, which normally would have annoyed me since I had brought a jacket along for no reason. But in this case, the StashJack attached securely to my waist, and because it is so lightweight, I pretty much forgot that it was even there. The included belt kept the jacket from bouncing around while I moved and it did nothing to impede my natural running movements.
On a couple of other occasions dark clouds did decide to open up and drop some rain on me while I ran. It was at those times that I was very happy to have this jacket along for the ride. I was able to quickly and easily pull it out of its stash pouch and put it on, taking just a few seconds to wrap myself in lightweight protection from the elements. This allowed me to happily continue with my workout without getting soaked to the bone.
It should be pointed out that the StashJack is made to be wind and water resistant, which means in more severe storms it can soak through, and heavy winds will still bring a chill to your body. But considering the fact that it weighs just 3.3 ounces, it performs quite well, even in those more demanding situations.
You don't have to be a runner to appreciate what the StashJack brings to the table. Hikers will certainly find this an appealing product as well. It's combination of convenience and svelte design make it a great choice for travel too, allowing you to wear it where ever you go, and instantly have a light jacket that you can pull on at a moments notice.
Priced at $130, the StashJack is more expensive than many will probably want to pay. But it is surprisingly durable for its size and packs in a high level of performance. If you're a daily runner (like me), you'll find this is a jacket you'll want to own. Having it in your gear closet for other occasions, like going on a day hike or traveling to a foreign city where rain is in the forecast, extends its value beyond just my regular workouts. Yes, it is possible to find a rain jacket at lower price, but you'll be hard pressed to find one that offers such versatility as well. For me, that makes the asking price well worth it.
Get one for yourself at Altra.com. And don't forget to grab one for the runner on your holiday shopping list too.
